Search Engine Marketing

Click a question below for a detailed answer.

• How do search engines rank pages?
  A search engine's primary responsibility is to their searchers, not to your business. Every search engine uses a unique set of criteria to rank the pages of your site in their search results. Some o...more
• Are search engine submission services worthwhile?
  Yours is a great question. I can't believe it hasn't come up before now. E-mail solicitations like the ones you mention have been around as long as the search engines. There actually was a time abo...more
• Can you explain link building in under 50 words?
  I get so many questions about Link Building from the cosmetic surgeons, physicians, and medical spas we serve that I’m often forced to chop up this very complex topic into sound-bytes. I was offering...more
• What's a quick way to improve my search engine positions?
  I am often approached by clients in search of a quick fix to bring more traffic to their websites. Somewhere along the line they've been led to believe that tweaking META tags or resorting to tricks ...more
• What are "off page" factors?
  Search engines look at more than just your web pages when determining your positioning; they also look "off page" for clues about your site's quality and your reputation in the industry. But the term...more
• Practice These New Year's Resolutions
  A new year is upon us. If you’re like me, you’ve made a resolution or two focused on your personal well-being. Are you also addressing the well-being of your medical practice? Are you taking proper...more
• Are top-10 ranking guarantees legitimate?
  Search engines are in the business of delivering untainted results. No SEO company can simply place your site at the top of the natural search results. Some SEO companies, however, guarantee discoun...more
• How do I find an SEO vendor I can trust?
  We promise our clients that we will not help a competing practice within 30 miles of their location. Today that means that we turn away about 8 out of every 10 new business opportunities. Inevitably...more
• How many domain names (web addresses) should I have for my site?
  The short answer is, "EXACTLY ONE". If your one domain name has an obvious phonetic variation, then you might need a second domain (for example drjohnsmith.com and doctorjohnsmith.com). Here's the...more
• How do I decide who to exchange links with?
  Remember that links from your site to another plastic surgeon, physician, or really any business, will be viewed by your patients as an endorsement. Here’s a quick test for link exchanges: D...more
• Too Much of a Good Thing
  Yes. What? You want more than that? Heck, yes. We have always advocated for conservative optimization efforts that ramp up over time...for brief, accurate compelling TITLE's and META informa...more
• What are the most common SEO mistakes?
  Many of our new clients come to us with an existing website…a website that has done little for their practice. I can usually guess the problems I will find before I ever see their pages. Despite the...more
• My nephew tells me that the title tag is important. How do I write an effective title tag?
  Your nephew is a smart kid. The title tag, the area of each web page that contains the text which is displayed at the very top of your web browser, is indeed one of the most important pieces of real ...more
• Why do ugly sites sometimes rank better than pretty sites?
  You have to remember that search engines are really text engines. Search engines cannot see your pictures, your animations, your drop down menus, or your pretty Flash movies. In many cases those thi...more
• Why do my search engine positions move constantly?
  There are a lot of reasons why search engine rankings fluctuate. New sites are picked up by the search engines. Competing sites change elements of their pages that impact ranking. Most importantly,...more
• Isn't SEO just about top rankings?
  Let me ask you a question. Do you want top rankings or more clients? Because the two things are NOT implicitly related. Have you ever seen a business with an amazing location — maybe the busiest ...more