Paid Media Director (Remote)

Paid Media Director (Remote) 

Do you have a strategic mind for paid media, the ability to mentor a team of paid media specialists, a drive to help medical practices grow, and a commitment to creating uncommonly effective campaigns?  

Etna Interactive, a leading digital marketing agency, seeks a full-time, fully remote Paid Media Director with exceptional communication skills and expertise in paid media strategy and execution. This remote role requires candidates to reside in California, Arizona, Michigan, Washington, Colorado, or Georgia. 

We’re looking for a talented and strategic hands-on Paid Media Director to lead our team in driving client success through data-driven campaigns across Paid Search, Paid Social, and Programmatic/Display channels. In this leadership role, you’ll collaborate closely with Client Success, Creative, Sales, and Strategy teams to forecast, develop, manage, and optimize campaigns that deliver measurable revenue growth. As a results-driven and detail-oriented leader, you’ll shape strategies, mentor a high-performing team, and ensure campaigns achieve exceptional outcomes. 

Your technical expertise, combined with a passion for learning, will contribute to our team’s success. With many clients in the medical field, adaptability and a proactive approach to learning new industry concepts are essential as you balance complex campaign strategies with a commitment to outstanding results. 

Why should you choose Etna? 

• We live our values 

• A flexible and remote work culture that supports work/life balance 

• Progressive paid time off system where taking vacations and time off is supported 

• Our people 

• Everyone’s favorite part of working here is the people they work with 

• We are scrappy, curious problem-solvers 

• We are considerate, fair, good humans 

• We are fun and pun-loving, passionate about what we do 

• We are tenacious, committed, life-long learners 

• We care for our people 

• We invest time – 10% of our time is spent in learning 

• We invest resources – leaders devote 25% of their time to team member personal development  

• And we provide uncommonly good benefits 

• 100% employer-sponsored medical coverage 

• A 401(K) plan with an employer-matching component 

• Employer-sponsored long-term disability insurance 

Why should Etna choose you? 

Because our mid-sized agency has made a big name for itself in the medical marketing space, our clients expect and truly deserve the attention of an experienced professional with: 

• Bachelor’s degree in Marketing, Advertising, or Business (preferred) and, 6+ years of progressive paid media/search marketing experience, and 2+ years of direct team management in an agency setting. 

• Skilled in full-funnel paid search, and account management across PPC, Paid Social, and Programmatic/Display channels. 

• Familiarity with Unbounce, Optmyzr, SpyFu, Excel, Ahrefs, and certifications in Google AdWords, Google Analytics, and Meta. 

• Experience managing multiple accounts with monthly spends of $10k+. 

• Strong data analysis, troubleshooting, and organizational skills. 

• Exceptional communication and organization skills; can clearly communicate data insights, client updates, and campaign recommendations. 

• Enjoys mentoring team members and is comfortable engaging with clients on calls. 

• Familiarity with HIPAA and/or regulated industries is a plus, given our focus on healthcare. 

We have a special interest in finding candidates with excellent organization and communication skills. While a strong skillset and innate intelligence will get you in the door, a kind personality, and the ability to fit in with the culture at Etna are necessary traits of a successful applicant. 

Since 2002, Etna Interactive has helped clinical and aesthetic practices, hospitals, and medical device manufacturers educate and attract new patients. Our mid-sized firm has built a strong reputation in the medical marketing industry, where clients rely on us to provide expert guidance and dedicated, professional attention at every stage. 

Compensation: 

The estimated salary range for this role is $85,000 – $120,000 annually based on the candidate’s level of experience and qualifications.  

At Etna Interactive, we strive to offer competitive compensation packages that align with industry standards and reflect the value of the skills and expertise that candidates bring to the table. The final compensation offered will be determined based on a comprehensive assessment of factors including (but not limited to) relevant work experience, educational background, demonstrated skills and abilities, and the specific requirements of the position.  

Application Instructions:  

To APPLY:   

• Familiarize yourself with our company, our clients, and the work we do 

• Your résumé  and a cover letter (PDF preferred)  

We will ask the most compelling candidates to complete an at-home skills assessment; exceptional performance on the assessment will earn you an interview.  

Etna Interactive provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Etna Interactive complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.  

Etna Interactive provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Etna Interactive complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.