Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
I'm having trouble tracking patient referral sources. When I ask them how they found Dr. Cohen, the response I'm getting is "the website" or "the Internet". No one seems to remember exactly how they find the website. Any suggestions? It's a good problem to have - a steady stream of new patients from the Web. But... Continue Reading
We are working with a long-time client on redesigning their site. The practice manager asked, "About how many pictures ideally do we need on the website? We obviously don’t have enough, but how high are we aiming?" Presenting before and after photos on your website isn't just about quantity, it's also about quality. Simply stated,... Continue Reading
How can I get great looking procedure photos to help build my online gallery? By following a few simple tips, you'll be snapping pictures like a pro in no time, and building up your galleries with real patient cases. We've put together some helpful hints and a few sample pictures to help you get great... Continue Reading
I get this question almost every day, "How do I find an SEO vendor I can trust?" We promise our clients that we will not help a competing practice within 15 miles of their location. Today that means that we turn away about 8 out of every 10 new business opportunities. Inevitably, the surgeon or... Continue Reading
The way people use the Internet is changing. By 2013, more people will be using mobile phones than PCs to get online. So, yes! It's time to start adapting your Web presence to serve the mobile user. Your current website, developed for a full-size screen, will still work, but it just won't be that... Continue Reading
Are pay-per-lead marketing programs legal? An emerging trend in medical marketing treats patients like commodities and puts medical professionals in serious legal peril. Pay per lead programs, a popular form of online affiliate marketing, are popping up like weeds in the elective healthcare industry. These programs charge a set fee for the name and contact... Continue Reading
For this question we'll paraphrase what we get asked almost daily by new clients, "How many domain names (web addresses) should I have for my site?" The short answer is, "EXACTLY ONE". If your one domain name has an obvious phonetic variation, then you might need a second domain (for example drjohnsmith.com and doctorjohnsmith.com). Here's... Continue Reading
A negative review posted online can feel like a knife in the back. The angst is amplified when you suspect the review was posted by a former employee or a competitor. With HIPAA and PIPEDA limiting how health care providers can manage their reputations online it is easy to feel helpless and hopeless. But there... Continue Reading
