Monthly Archives: September 2013

  Part 5: Choosing a Marketing Partner When it comes time to select a marketing partner, what you don’t know can hurt you. Careful attention should be paid to the intersection between your needs and the needs of a potential marketing partner. Not all vendors are created equal; many vendors have areas of expertise or... Continue Reading

  Part 4: What it Takes to Earn Top Google Rankings Today Google's ever-changing criteria can make trying to rank on their first page organic search results feel like shooting at a moving target. In this video, I’ll tell you how to navigate those challenges to get your site on page one. What Are Top... Continue Reading

  Part 3: A Successful Website Starts With a Plan You wouldn’t start building a house without a plan. Likewise, there are 3 objectives that you’ll want to consider before you begin to build your website: Aesthetic Objectives Your site design should not only be beautiful, it should also differentiate and build a recognizable brand... Continue Reading

  Part 2: Online Marketing Priorities Once you’ve decided on a practice model, you’ll start wearing a lot of hats in addition to your surgeon cap: entrepreneur, broadcaster, and regulator. After you’ve chosen an online marketing partner and begin to map out a strategy, beware of “shiny” new tactics to begin with. Instead, start with... Continue Reading