Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Many have heard about Google's August algorithm update, nicknamed "Hummingbird." But have you stopped to think about who stands to benefit most from Google's ability to better process "natural language" search queries? Google might argue that you and I, the searching public, are the big winners. I would argue that "Who is the best rhinoplasty surgeon in... Continue Reading
For the first time in 12 years, Google has changed its “recipe” for rankings. Code named “Hummingbird,” this algorithm swap has changed the rankings game in a couple of important ways. In this video, I’m joined by Etna’s Director of Marketing, Scott Feldman, who’ll offer some strategic advice for leveraging Google’s algorithm update to help... Continue Reading
If you have ever browsed the Web on an Apple device with a Retina Display, you have probably seen websites with fuzzy graphics and "pixel-y" text. It is unattractive but understandable. Websites are still being built primarily for standard displays, because that is how the vast majority of people view the Web. With the increasing... Continue Reading
User interface (UI) and user experience (UX) are terms thrown around involving the "look and feel" of websites, but understanding their difference and their interaction is vital to the creation of a successful website. Both apply broadly to human-machine interaction and both can decide how users not only find information, but also how they perceive... Continue Reading
Anyone who's ever been through a university journalism or marketing program can attest to this: The news kids aren't exactly best buddies with the marketing crew. The news folks think the marketers are truth-twisting manipulators, and the marketers say the newsies are self-righteous, didactic nerds. Well I'm a little bit of both. That gap-bridging contradiction... Continue Reading
After years of preaching the importance of running a campaign on a third-party application, Facebook has lifted its here. If these don't quite fit your needs, we can always create a custom application for you. If you've used a third-party app to run a promotion, share your experience in a comment below. We'd love to... Continue Reading
As a project manager, my primary goal is to constantly improve production processes so that I can continue to meet — and hopefully exceed — internal and client expectations. Although there are many tactics to fulfilling this goal, I feel that a project post-mortem is the greatest opportunity at my fingertips and the most beneficial... Continue Reading
It's no secret that the world of SEO is constantly changing and evolving, and with that ever-changing nature there are bound to be some debates along the way. One issue that’s been a hot topic of discussion among optimizers and online marketers at large is the convergence of link building and content marketing in a... Continue Reading
