Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Recent changes at Google have opened up some important search result opportunities for medical device & pharmaceutical companies. In this video, I’ll explain how you can leverage these new opportunities to boost your search ranking in 2014. No time for the video? Read the notes below. Search Trends Spell Opportunity Search results within search results;... Continue Reading
A whirlwind of changes that started in June of this year have altered the way Google displays its local search results. And, as the dust begins to settle, a new normal is emerging that will require a shift in your local marketing strategy. The regional battle for first page rankings now involves fighting the Superpowers;... Continue Reading
With the vast number of media channels available today, consumers have the power to make decisions that drive market trends. Now more than ever, consumers are in control of what they watch, read, and share. When consumers are unengaged with the content on one particular channel, they can easily move to another. The days when... Continue Reading
The term "social media" is becoming the norm for businesses and consumers alike. As the popular saying goes, if you aren't using social media in your business, you are "missing the boat." However, before you step onto the boat, it's important to examine the channels your business is already using. Then you can jump aboard... Continue Reading
Developing a typographic logo is a challenge to express an idea, in this case a cause, thorough the structure and quirks of letterforms. For this piece, the city of Boston provided the inspiration. From its expressive sports team logo marks to the vernacular lettering and rich history, a multitude of display faces were available to... Continue Reading
Everyone knows that Google holds the lion's share of the search market ... but does Google offer any inherent advantage in moving a person from prospect to patient? As it turns out, the data says, "No!" We wondered whether a Bing searcher was any more likely to become a patient than a Google searcher? We... Continue Reading
