Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
User interface (UI) and user experience (UX) are terms thrown around involving the "look and feel" of websites, but understanding their difference and their interaction is vital to the creation of a successful website. Both apply broadly to human-machine interaction and both can decide how users not only find information, but also how they perceive... Continue Reading
Anyone who's ever been through a university journalism or marketing program can attest to this: The news kids aren't exactly best buddies with the marketing crew. The news folks think the marketers are truth-twisting manipulators, and the marketers say the newsies are self-righteous, didactic nerds. Well I'm a little bit of both. That gap-bridging contradiction... Continue Reading
After years of preaching the importance of running a campaign on a third-party application, Facebook has lifted its here. If these don't quite fit your needs, we can always create a custom application for you. If you've used a third-party app to run a promotion, share your experience in a comment below. We'd love to... Continue Reading
As a project manager, my primary goal is to constantly improve production processes so that I can continue to meet — and hopefully exceed — internal and client expectations. Although there are many tactics to fulfilling this goal, I feel that a project post-mortem is the greatest opportunity at my fingertips and the most beneficial... Continue Reading
It's no secret that the world of SEO is constantly changing and evolving, and with that ever-changing nature there are bound to be some debates along the way. One issue that’s been a hot topic of discussion among optimizers and online marketers at large is the convergence of link building and content marketing in a... Continue Reading
Surgeons worldwide are concerned about online reputation, and for good reason. A recent study from Digital Assent showed that, for 72% of patients, poor doctor reviews could be a deal-breaker. In this 1 hour webinar I go beyond "5 stars" to help you understand the array of factors that impact your reputation online. You'll learn... Continue Reading
Part 5: Choosing a Marketing Partner When it comes time to select a marketing partner, what you don’t know can hurt you. Careful attention should be paid to the intersection between your needs and the needs of a potential marketing partner. Not all vendors are created equal; many vendors have areas of expertise or... Continue Reading
Part 4: What it Takes to Earn Top Google Rankings Today Google's ever-changing criteria can make trying to rank on their first page organic search results feel like shooting at a moving target. In this video, I’ll tell you how to navigate those challenges to get your site on page one. What Are Top... Continue Reading
