Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Part 3: A Successful Website Starts With a Plan You wouldn’t start building a house without a plan. Likewise, there are 3 objectives that you’ll want to consider before you begin to build your website: Aesthetic Objectives Your site design should not only be beautiful, it should also differentiate and build a recognizable brand... Continue Reading
Part 2: Online Marketing Priorities Once you’ve decided on a practice model, you’ll start wearing a lot of hats in addition to your surgeon cap: entrepreneur, broadcaster, and regulator. After you’ve chosen an online marketing partner and begin to map out a strategy, beware of “shiny” new tactics to begin with. Instead, start with... Continue Reading
Part 1: Practice Dynamics & Your Online Marketing Whether you choose to go into private, group, or institutional practice will directly influence the opportunities and challenges of your online marketing strategies. Context is paramount; being mindful of how to navigate within your practice environment will ultimately allow you to more successfully grow your business.... Continue Reading
Over the past few months Google has kept us on our toes with several new updates that have created some challenges to maintaining/attaining first page ranking. However, these updates have also created some surprising opportunities. In this video, I’ll explain 5 ways you can leverage the whirlwind of recent changes at Google to indirectly secure... Continue Reading
If you use Facebook as a business tool but your efforts have garnered little in the engagement department, you may ask yourself: “What’s missing?” Chances are, the appropriate question is not what’s missing, but instead, who’s missing. A Facebook business page can have beautiful graphics and consistent activity, but without personalized content, it’s not likely... Continue Reading
Google is at it again! The company is making some major changes, and this time it’s with Gmail. Gmail users may have noticed their inboxes are now categorized into 3 different tabs: Primary, Social, and Promotions. “Designed to make your inbox more approachable, tabs organize your incoming mail into categories, giving you an at-a-glance look... Continue Reading
A graphic mark or emblem used by a business, organization, or individual to assist and promote quick visual recognition. Since the advent of desktop publishing the demand and recognition of lettering for logos has waned and yet as the digital world is cluttered with generic fonts and logos, those unique and custom drawn marks stand... Continue Reading
One of the most common issues we face with social media is determining the return on investment for our clients. At Etna Interactive, we are a very data-driven marketing company. Any chance we have, we are collecting stats, monitoring Google Analytics, tracking site visitation, and — most importantly — pulling keyword rankings. With social media,... Continue Reading
