Yearly Archives: 2013

The smallest state, Rhode Island also appears to have one of the smallest statutes regarding healthcare PR and marketing. Its key idea: strongly discourage physicians from advertising that deceives the public. Before moving forward with your marketing plans, be sure to consult with your legal counsel to understand how all relevant laws affect you. More... Continue Reading

Like legislators in most other states, Pennsylvania legislators want to make sure that physicians do not engage in healthcare advertising that deceives the public, whether the deception was intended by the physician or not. For a complete review of your medical marketing materials for compliance with Pennsylvania law, be sure to contact your legal counsel.... Continue Reading

Like many states, the Oregon legislature doesn't appear to want physicians marketing medical services that they claim will cure incurable injuries or diseases. That makes perfect sense. Also, like most other states, they strongly encourage physicians to take the time to ensure their advertising is not false or misleading. For a comprehensive review of your... Continue Reading

Oklahoma uses some unusual language in its medical marketing statute, barring "grossly untrue" statements in healthcare advertising, but its intent appears to be largely the same as statutes from other states: making sure the public does not become deceived about medical procedures. Talk with your legal counsel in more detail to ensure you are complying... Continue Reading

Ohio seems to do a great job of defining exactly what "false, fraudulent, deceptive, or misleading statements" mean in the healthcare PR and marketing context. Physicians in Ohio should have a pretty good idea what statements are appropriate on their medical website, especially when they consult with their legal counsel, which is essential before engaging... Continue Reading

Like many other states, North Dakota may impose discipline on a physician for healthcare PR and marketing that is untrue or deceptive. For a complete assessment of the medical marketing laws that apply to your practice and what you need to do to comply with them, be sure to consult your legal counsel. More Information... Continue Reading

Practitioners in North Carolina appear to be forbidden from advertising that they perform medical services in an area they haven't been trained in. This could raise an issue regarding doctors who hold themselves out as "cosmetic surgeons" even though they have received no formal training in cosmetic surgery techniques, but we'll leave that legal interpretation... Continue Reading