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First released in April 2012, Penguin reduces rankings of sites that violate rules and manipulate links. It was last updated in May and October of 2013, so we can expect to see an update coming soon. And, the next update may hit hard. Millions of site owners have identified low-quality sites using the "disavow" tool,... Continue Reading
This 45-minute webinar, hosted by Etna Interactive President Ryan Miller and presented by KarenZupko & Associates, Inc., President Karen Zupko, will help you decide whether or not to charge a consultation fee. At Etna Interactive we share Karen's philosophy that your time is valuable. We've challenged Karen to share her best advice on how to... Continue Reading
With a significant increase in interest for content marketing comes a corresponding rise in the amount of digital content that readers see on a daily basis. To stand out among the many headlines a person has to choose from, it's important to understand how to tailor blog headlines to attract readers. This video touches on... Continue Reading
Today's search engine rankings are volatile, and no single tactic can ensure your place at the top of the list. In this webinar, learn how to earn and protect your ranking by diversifying your SEO strategy. Take your SEO to the next level with the actionable advice in this informative presentation. Diversify Your Keyword Targets... Continue Reading
Facebook controls how many of your Fans will see each of your practice's posts based on a complex and evolving algorithm. While it may seem like a daunting task, there is a lot you can still do to fight the algorithm updates. In this video, I highlight the 2 most effective forms of Facebook advertising... Continue Reading
The regional battle for first page rankings now involves fighting the Superpowers; national and regional power players occupy more top rankings than ever before. Expand Your Online Strategy for a Changing Local Landscape How will you improve Web and map rankings when Google detects the searcher’s location? How will you improve Web and map rankings... Continue Reading
While it may come as a surprise to you, Canada's anti-spam law (CASL) will have a global effect on commercial electronic messaging. As opposed to the unsubscription-focused CAN-SPAM Act of 2003 in the U.S., CASL's policy homes in on how people end up on marketing lists in the first place. Watch this video to learn... Continue Reading
Writing quality content is just one part of creating great blog posts; each of your posts should include images to help make the content more exciting. Compelling blog images will add context to your posts, draw attention to content, and visually describe posts to viewers faster than words can. In this video, I’ll give you... Continue Reading
