Making the News Webinar Follow-up Questions
We had so many great questions from February's... Continue Reading
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Yearly Archives: 2014
ICD-10 Preparedness for Procrastinators
This hourlong webinar, hosted by Etna Interactive President Ryan Miller and presented by KarenZupko & Associates, Inc. President Karen Zupko, outlines a specific, practical, and actionable plan of what you can do to prepare for the ICD-10 launch Oct. 1. Even if only a small percentage of your revenue comes from reconstructive surgery, you'll miss... Continue Reading
Making the News: Secrets to Generating Local Media Coverage
Recent changes at Google favor local authorities for top ranking. There is no better way to attract attention offline, or cultivate credibility online, than by earning coverage in your local media outlets. This 60-minute webinar, hosted and moderated by Etna Interactive President Ryan Miller, gives you the insight and skills required to earn press coverage... Continue Reading
3 Top Actions for a Viable e-Mail Database
Your list of patient email addresses is already outdated. Half of Americans switch email service providers every year, making e-marketing lists depreciating assets. How can you protect your hard-won, permission-based database? How can you make sure it doesn’t shrink into uselessness? By performing these 3 maintenance tasks. They should be standard procedure in any practice... Continue Reading
When Bad Things Happen to Good Dermatology Practices
We were recently emailed an article written by one of Etna's industry partners, Medical Risk Institute. As attorney Mike Sacopulos says, "Documenting known risks and articulating a plan to manage those risks should be every practice's No. 1 priority." "Covered entities must perform a full and comprehensive risk assessment and have in place meaningful access... Continue Reading
Online Marketing Resolutions for 2014
The New Year has probably got you thinking about some important changes you can make to improve your life in 2014. For our inaugural newsletter of 2014, I’ve adapted some of the most common New Year’s resolutions with online marketing in mind. Lose the Wait 2 separate research studies conducted here at Etna revealed that... Continue Reading
Why Responsive Emailers Matter in Web Marketing
statistics, it might not come as a surprise that emailers opened on mobile devices accounted for 48% of all opens as of November 2013. When we consider that mobile opens were 25% about a year ago, that statistic is actually quite impressive. When comparing mobile opens to Web mail and desktop email clients, nifty little... Continue Reading
