Yearly Archives: 2018

New York

New York State does not allow the use of testimonials in healthcare advertising, a restriction we are constantly keeping in mind when marketing medical services for our Empire State clients. We also encourage our clients to follow 27(c)(i) closely, making sure to retain any old versions of their site for the required period. To understand how all... Continue Reading

California

There's good reason that California is known as the King of Regulation in many legal circles. Its code sections on healthcare marketing alone are almost 3,000 words long. Have your legal dictionary handy when you discuss potential medical marketing issues in California with your legal counsel. Before you and your attorney dive too deep into... Continue Reading

5 Tips To Find More Facelift Patients Online

Facelift patients are a little different than other potential patients. From the way they search online to the way they order their pizza, this demographic behaves a little differently. And for you to build an effective strategy to reach these patients, you need to think a little bit differently about how to approach your marketing... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.