Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Last month Google released what they are calling the biggest change to online search in five years. In this blog, CEO Ryan Miller breaks down the reasons behind this change and how it is affecting our industry. While Google claims you are not able to directly optimize for this new type of search, there are... Continue Reading
In this month’s blog post, CEO Ryan Miller discusses the latest update at Google and how the search engine is now blocking what are known as self-serving reviews in search results. Read on to find out exactly what is considered a self-serving review and to learn the answers of some common questions that come along... Continue Reading
The recent trend toward consolidation has created unique marketing challenges for group practices with multiple locations and providers. Greatest among them is how to generate the right quantity and quality of new patient inquiries to satisfy all of your stakeholders. This webinar addresses the most pressing SEO and local optimization questions asked by group medical... Continue Reading
In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical way... Continue Reading
As we approach the new year, it's time to start thinking ahead and ask ourselves: What do we need to be doing inside our clinics to end the year strong and be prepared for an even better 2020? In our latest installment of our Industry Experts webinar series, BSM Consulting, a leading global heath care consulting... Continue Reading
Facts About Before and After Photos 1 in 5 Google searches are for images Nearly 30% of regular Google search results contain images Hi again it’s Ryan Miller with Etna Interactive and we’re going to do something today that we don’t do very often in our newsletter which is a little bit of self-promotion. I’m... Continue Reading
For most practices in the elective healthcare industry, competition is often on practice leader’s minds along with the importance of maintaining strong patient loyalty. As industry experts, we are often asked what are considered to be the best rewards program models and how they are run. There has not been a lot of research done... Continue Reading
As a practice leader, determining whether or not your online marketing is making a difference for your practice can seem like a daunting task. However, there are a few simple benchmarks you can use to measure success and decide if your online marketing efforts are working, or perhaps need a little more attention. In today’s... Continue Reading
