Yearly Archives: 2024

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INDUSTRY EXPERT SERIES: Patient Financing Webinar

Etna Interactive’s recent webinar brought together industry leaders to discuss the evolving landscape of financing in elective healthcare. With insights from seasoned professionals, the session explored strategies to improve patient affordability and increase practice revenue. This detailed transcript provides a comprehensive summary, capturing the full conversation for easy reference. Full Transcript of Etna Interactive's Recent... Continue Reading

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Leveraging Patient Feedback: Building a Culture of Excellence 

In today's competitive aesthetic market, patient satisfaction is about more than results—it's about the entire experience. From the moment a patient steps through your doors, their experience influences whether they return or refer others. During a recent webinar we hosted, industry leaders shared valuable insights about how aesthetic practices can gather and use patient feedback.  ... Continue Reading

Etna newsletter message: The Expert's Guide to Lead Nurturing

Turning Inquiries into Appointments: Insights from Aesthetic Industry Leaders

Everyone wants a steady stream of leads, and with the right marketing, you'll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We're here to help. At Etna, we're fortunate to work closely with the top players in the medical marketing space. We consulted... Continue Reading

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How Do AI & Search Engines Value Your Unique Credentials? 

There has been a recent surge in generative AI search engines, but what factors do they use to rank medical providers and how do they impact aesthetic practice marketing? Our CEO Ryan Miller outlines what generative AI actually knows about your practice, experience, and credentials, and how to appeal to these new search results and... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.