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Category Archives: AI

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What California’s New AI Health Care Communication Law Means for Medical Practices – And What It Doesn’t 

As a healthcare marketing professional who's spent two decades helping medical practices navigate the digital landscape, I've been closely following California's groundbreaking AB 3030. This new law (which took effect on January 1, 2025) marks a significant shift in how California’s medical professionals can engage artificial intelligence in patient communications. Importantly, however, I do not... Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
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How Do AI & Search Engines Value Your Unique Credentials? 

There has been a recent surge in generative AI search engines, but what factors do they use to rank medical providers and how do they impact aesthetic practice marketing? Our CEO Ryan Miller outlines what generative AI actually knows about your practice, experience, and credentials, and how to appeal to these new search results and... Continue Reading

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