With medical practices and spas all offering similar services and treatments, it can be easy to feel like you're getting lost in the crowd. So how do you make sure you stand out? As part of our Industry Experts webinar series, branding pro Alexis Ufland of...
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Your clothes closet is a mangled mess again. Getting ready in the morning is a hanger-wrestling feat, and you’re afraid to let small children and pets near the closet doors in fear of losing them forever. It’s time for a spring cleaning. Like your closet, your website and its marketing tactics need some thorough attention....
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When I was in middle school, I made my first website for a class project. I chose a unique font that looked awesome, and made my text fit perfectly in the layout. I was proud of my impeccable design. When it was finally time to show off my website at school, I was mortified to see that my beautiful...
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One of my favorite practice managers, Charlie Sheridan of Marina Plastic Surgery, just shared with me new data showing consumers increasingly favor value pricing over trusted brands.
Deloitte’s 2013 American Pantry Study, concluded consumers remain...
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Today’s marketing environment challenges you to attract patients (and generate ROI) with minimal consumer attention, countless distractions and an increasing number of marketing channels. Given all of this dilution, it is more important than ever to be consistent with your brand. Your brand is more than your name or your logo – it’s the holistic...
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