Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Writing quality content is just one part of creating great blog posts; each of your posts should include images to help make the content more exciting. Compelling blog images will add context to your posts, draw attention to content, and visually describe posts to viewers faster than words can. In this video, I’ll give you... Continue Reading
Obviously, I don't need to tell you about how important it is to be aware of protected health information as it relates to HIPAA. But, when it comes to online patient submission forms, uploads, emails, social media, and so on, the list of things to know about how to protect ePHI is continually growing. In... Continue Reading
This hourlong webinar, hosted by Etna Interactive President Ryan Miller and presented by KarenZupko & Associates, Inc. President Karen Zupko, outlines a specific, practical, and actionable plan of what you can do to prepare for the ICD-10 launch Oct. 1. Even if only a small percentage of your revenue comes from reconstructive surgery, you'll miss... Continue Reading
In the final part of Email Essentials, I’ll show you how to use automation tools to improve the quality of customer service you’re delivering and the turnaround time on email messages. Review of Email Etiquette Respond promptly. Respond professionally. Protect patient privacy (and the practice). Email Automation Buy some time while still delivering great service.... Continue Reading
In part 2 of Email Essentials, I’ll explain why getting the content of your email correspondence right is so important. What you say and how you say it matters greatly to prospective patients who are evaluating your level of competence and professionalism. Parts of a Professional Email Formal greeting Introduction Response to inquiry Soft self-promotion... Continue Reading
A 2011 study that examined the email response patterns of 114 aesthetic clinics showed that 36% failed to respond to new patient inquiries. In part one of Email Essentials I’ll explain how improved email etiquette can help your practice better retain leads. Email Etiquette Respond promptly (within 5 minutes!). You are 100 times less likely... Continue Reading
Many have heard about Google's August algorithm update, nicknamed "Hummingbird." But have you stopped to think about who stands to benefit most from Google's ability to better process "natural language" search queries? Google might argue that you and I, the searching public, are the big winners. I would argue that "Who is the best rhinoplasty surgeon in... Continue Reading
Words and Phrases That Trigger Spam Filters Spam filters use a variety of techniques to keep unwanted mail out of your inbox. Most examine the characteristics of a message, such as the number and size of its images and the words used in the text and score the message. As the score gets higher the... Continue Reading
