Category Archives: Email Marketing

Etna Interactive

Email Marketing Part 4: Connect with Your Readers

Email Marketing Part 4: Connect with Your Readers The fun really starts after you've sketched out your email marketing strategy and developed a plan to build your newsletter subscriber list. Now is your opportunity to design a newsletter template, write the first issue, and get it ready to share with subscribers. Here's an in-depth look.... Continue Reading

Etna Interactive

Email Marketing Part 2: Set Your Strategy

Email Marketing Part 2: Set Your Strategy One study found that the average Internet user receives 42 unwanted sales emails every day. How do you stop your email newsletter from getting lumped in with these unwanted emails? It's simple: give your clients a good reason to open your newsletter, and a good reason to keep... Continue Reading

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