Part of my role as an editor here at Etna is to come up with topic ideas for the news releases, blog posts, and articles that we write for our clients. These help get lots of published material out there to earn quality links back to our clients’ sites. Let me tell you, generating interesting,...
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We had so many great questions from February's...
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Recent changes at Google favor local authorities for top ranking. There is no better way to attract attention offline, or cultivate credibility online, than by earning coverage in your local media outlets. This 60-minute webinar, hosted and moderated by Etna Interactive President Ryan Miller, gives you the insight and skills required to earn press coverage...
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Your list of patient email addresses is already outdated. Half of Americans switch email service providers every year, making e-marketing lists depreciating assets. How can you protect your hard-won, permission-based database? How can you make sure it doesn’t shrink into uselessness? By performing these 3 maintenance tasks. They should be standard procedure in any practice...
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The New Year has probably got you thinking about some important changes you can make to improve your life in 2014. For our inaugural newsletter of 2014, I’ve adapted some of the most common New Year’s resolutions with online marketing in mind. Lose the Wait 2 separate research studies conducted here at Etna revealed that...
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Recent changes at Google have opened up some important search result opportunities for medical device & pharmaceutical companies. In this video, I’ll explain how you can leverage these new opportunities to boost your search ranking in 2014. No time for the video? Read the notes below. Search Trends Spell Opportunity Search results within search results;...
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The term "social media" is becoming the norm for businesses and consumers alike. As the popular saying goes, if you aren't using social media in your business, you are "missing the boat." However, before you step onto the boat, it's important to examine the channels your business is already using. Then you can jump aboard...
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From the moment your Facebook business Page was created, it has been your "baby." You marvel at each milestone, checking on it around the clock and finding pleasure in watching it grow. But then, something happens. I'd say it's around the point of 150 "Likes." You wake up one day and your Page is different....
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