Table of Contents: Why Reputation Matters Statistics on Reviews and Consumer Behavior The Importance of Addressing Negative Reviews Be Sure You’re Present on These Trusted Review Platforms How Etna's Reputation Platform Can Help Make Your Reputation Your Best Marketing Tool In the competitive world of plastic surgery, reputation is crucial in attracting and retaining clients....
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Tackling your plastic surgery marketing strategy can be daunting, but don't let it intimidate you. As a practice leader, you already have the knowledge to lead your strategic planning---really. This post will guide you through ten straightforward, do-able exercises that will help you replace your anxiety with excitement and eagerness to get your team working...
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Do you know how important the online reputation of your practice is? Make sure that you’re using the most effective method to solicit online reviews and making use of the systems already in place. It’s not just about using the right method, but asking at the right time, too. Learn more about best practices for...
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Did you know that 71% of patients research online reviews as the first step when searching for a provider? Now more than ever, maintaining an active and robust online reputation is critical to your overall marketing strategy. However, if adding yet another task to the list seems unmanageable or you’re just not sure where to...
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Online marketing doesn’t have to be complicated. In the infographic below, we walk you through four straight forward tips to increase the online visibility of your brand. What are some of the ways to improve your business’s online presence? Make your website work for you by focusing on the user experience and ensuring your content...
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In this month’s blog post, CEO Ryan Miller discusses the latest update at Google and how the search engine is now blocking what are known as self-serving reviews in search results. Read on to find out exactly what is considered a self-serving review and to learn the answers of some common questions that come along...
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How to determine the best review sites for a practice is one of the most common questions in the world of online medical marketing. You want to cultivate reviews where they are likely to have the most impact, and focusing your effort on those platforms will prove to be the most beneficial to your online...
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Your online reputation is your brand's trademark, and you work hard to earn positive patient reviews. And while it's important to monitor and encourage this type of feedback, many practices don't realize the important rules and regulations surrounding these practices. In this month's blog post, CEO Ryan Miller discusses the strict (and important) regulations around...
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