Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Last month Google released what they are calling the biggest change to online search in five years. In this blog, CEO Ryan Miller breaks down the reasons behind this change and how it is affecting our industry. While Google claims you are not able to directly optimize for this new type of search, there are... Continue Reading
In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical way... Continue Reading
Google My Business recently rolled out some new (and important) features within the platform. It's especially important for medical practices to understand these updates because they have the potential to create risk and reward for your brand and online presence. In this month's video, CEO Ryan Miller dives right into the powerful new features, what these updates mean for your practice, and... Continue Reading
1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to speak to patients all along their journey. New data out from RealSelf and Real Patient Ratings, or Visium 360, tell us that patients actually amplify their research after they book their consult so it's important to speak to the patient... Continue Reading
Google recently announced that starting in July, page speed will determine your site's mobile ranking. Why? Google wants to make sure that mobile searchers have the best possible user experience. Fortunately, this change will only affect the slowest websites, so many practices won't be impacted. Will my rankings be affected? Here's how to be sure you're safe from this... Continue Reading
Facelift patients are a little different than other potential patients. From the way they search online to the way they order their pizza, this demographic behaves a little differently. And for you to build an effective strategy to reach these patients, you need to think a little bit differently about how to approach your marketing... Continue Reading
If there's one thing we can count on with Google, it's change, and the search giant's latest SEO shift is going to have a direct effect on local search. The way people search is changing. The rise of voice search features on mobile devices has led to people using longer, more detailed search queries that include... Continue Reading
Google has made its New Year's resolution for 2017, and it's one you'll want to pay attention to. In a matter of months, Google will be moving to a "mobile-first" search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile... Continue Reading
