Category Archives: SEO

My nephew tells me that the title tag is important for my search engine placement.  Are there any rules or formulas for writing a good title tag? Your nephew is a smart kid.  The title tag, the area of each web page that contains the text which is displayed at the very top of your... Continue Reading

Isn't SEO just about top rankings? Let me ask you a question.  Do you want top rankings or more patients?  Because the top search engine rankings and consultation requests are NOT implicitly related. Have you ever watched a local business with an amazing location — maybe the busiest corner in your downtown —fail despite the... Continue Reading

I've been contacted by several companies that guarantee top-10 rankings for a fee.  Can you tell me if these are legitimate offers? Search engines are in the business of delivering untainted results.  No SEO company can simply place your site at the top of the natural search results.  Some SEO companies, however, guarantee discounted pricing... Continue Reading

I keep hearing about "off page" or "off the page" factors that can influence my search engine positioning.  What does that mean? Search engines look at more than just your web pages when determining your positioning; they also look "off page" for clues about your site's quality and your reputation in the industry.  But the... Continue Reading

I'm a bit obsessed. I check my search engine positions all the time, and they seem to constantly change. Why is that? There are a lot of reasons why search engine rankings fluctuate. New sites are picked up by the search engines. Competing sites change elements of their pages that impact ranking. Most importantly, the... Continue Reading

The search engine rankings seem to change all the time, and very often I can't make sense of how they decide their rankings.  How do search engines decide what pages should appear first in their results? A search engine's primary responsibility is to their searchers, not to your business.  Every search engine uses a unique... Continue Reading

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