Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
In the medical marketing industry, social media is more important than ever. More and more patients are utilizing social platforms to learn about medical practices and directly interact with doctors and their staff. If social media is a part of your practice’s marketing plan, there are some aspects of your social media that can directly... Continue Reading
While medical professionals grapple with the... Continue Reading
Here we are again! Another social platform has entered the scene and the industry is buzzing about what this means for plastic surgeons. The new platform is Snapchat! To the surprise of many of our clients, Snapchat isn’t actually that new. The social platform has been around since 2011 but is just starting to gain... Continue Reading
social media's evolving climate, advertising methods on platforms such as Facebook change weekly. One of the latest developments in this area has been the implementation of lead generation ads, a form of ad that allows interested users to click on an ad, fill out a short form, and submit their lead information all within the... Continue Reading
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Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can't rely on them... Continue Reading
study* showed that content shared by employees received 8 times more engagement than content simply shared by a brand. In the office, be sure your staff is talking about your social platforms, too. Questions posed to patients ― "Have you signed up for our emails?" or "Have you liked us on Facebook?" ― would be... Continue Reading
I often receive push back from our clients when it comes to incorporating social media into their online marketing plans. Many clients are concerned that social media is too expensive, that they don't have the staff support it takes to curate photos or create daily posts, and they worry about security and patient privacy. While... Continue Reading
