Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Facebook controls how many of your Fans will see each of your practice's posts based on a complex and evolving algorithm. While it may seem like a daunting task, there is a lot you can still do to fight the algorithm updates. In this video, I highlight the 2 most effective forms of Facebook advertising... Continue Reading
The term "social media" is becoming the norm for businesses and consumers alike. As the popular saying goes, if you aren't using social media in your business, you are "missing the boat." However, before you step onto the boat, it's important to examine the channels your business is already using. Then you can jump aboard... Continue Reading
From the moment your Facebook business Page was created, it has been your "baby." You marvel at each milestone, checking on it around the clock and finding pleasure in watching it grow. But then, something happens. I'd say it's around the point of 150 "Likes." You wake up one day and your Page is different.... Continue Reading
After years of preaching the importance of running a campaign on a third-party application, Facebook has lifted its here. If these don't quite fit your needs, we can always create a custom application for you. If you've used a third-party app to run a promotion, share your experience in a comment below. We'd love to... Continue Reading
If you use Facebook as a business tool but your efforts have garnered little in the engagement department, you may ask yourself: “What’s missing?” Chances are, the appropriate question is not what’s missing, but instead, who’s missing. A Facebook business page can have beautiful graphics and consistent activity, but without personalized content, it’s not likely... Continue Reading
Google is at it again! The company is making some major changes, and this time it’s with Gmail. Gmail users may have noticed their inboxes are now categorized into 3 different tabs: Primary, Social, and Promotions. “Designed to make your inbox more approachable, tabs organize your incoming mail into categories, giving you an at-a-glance look... Continue Reading
One of the most common issues we face with social media is determining the return on investment for our clients. At Etna Interactive, we are a very data-driven marketing company. Any chance we have, we are collecting stats, monitoring Google Analytics, tracking site visitation, and — most importantly — pulling keyword rankings. With social media,... Continue Reading
A common question we hear on the marketing team: Why does it take so long to send out an email? It comes up often, and I don’t blame clients for asking. It seems like an email campaign should take an hour or two, at most. Well, that’s not the case and for good reason. Behind... Continue Reading
