One exciting endeavor for our team has been helping plastic surgeons, dentists, dermatologists, and other medical professionals increase their presence on social media platforms. We have long preached the benefits of joining the Facebook community, so it’s nice to hear a recent study reconfirms our clients are headed in the right direction. A Facebook page....
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Besides social media being ever-changing and a unique experience for each person, it’s also about creating a connection, building trust and inadvertent marketing. And this is why I love it. Creating a Connection Never before has creating a connection with customers been more fun and more personable. Social media allows us to speak to customers...
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While one billion active users are on Facebook, there is a big difference between using Facebook for personal use and for business. I have seen many missed opportunities where one small update can play a significant role in the success of a business Page. If you are starting to use Facebook to promote your business,...
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In this second of six parts, Etna Interactive explores how the evolution of social media and socially-inspired search engine results will impact medical practices. We look in to the future to forecast three likely implications and suggest strategies you can employ today to stay ahead of the curve. If you are a longtime subscriber...
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We've received more than a few calls recently from clients asking if they should blog. Unfortunately, there is no short or easy answer to that question. While blogging has the potential to benefit almost all clinical practices, there is also a risk that it might damage the reputation of the clinician or the practice. This...
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