Category Archives: Strategic Consulting

Focused Efforts Yield Big Results

How should I spend my marketing budget? We hear this question a lot at Etna, and it’s one that deserves a great deal of consideration. Our clients understandably want to grow all procedures because they are talented in all of them. A broad-brush marketing approach, however, tends to produce lackluster results, and as a strategic partner, we recommend a more Search Engine... Continue Reading

DATA: How COVID-19 is Impacting Elective Medical Inquiries Online Over Time

At Etna Interactive, we continually analyze millions of leads across hundreds of elective medical clinic locations. Included in this data set are clinics of the following specialties: Plastic surgery, facial plastic surgery, medical and cosmetic dermatology, ophthalmology, and medical spa. In this era of COVID-19, things are changing on a sometimes daily basis, and scrutinizing... Continue Reading

Building a Pipeline of Elective Surgery Patients

You’ve navigated the first stages of the pandemic and are finally able to look to the future. While you undoubtedly have a backlog of surgical cases eager to be scheduled, right now you have the time and availability to strengthen your own recovery. During this webinar, CEO Ryan Miller explores 6 things you should do... Continue Reading

Your Communication & Marketing Game Plan to Emerge Stronger After Shelter

With the initial shock of the pandemic behind us, many elective medical practices have had the opportunity to catch their breath and look to the future. In this webinar Etna Interactive's CEO, Ryan Miller, guides practice leaders through 5 steps that will help ensure an appropriate and timely response today and through the next three... Continue Reading

Resources for Elective Medical Clinic Leaders Responding to COVID-19

From forced closures to cash flow management, human resources issues to equipment shortages, crisis management to marketing...there's no end to the new challenges elective medical clinic leaders are facing as a result of COVID-19. We've compiled here numerous resources from our trusted partners and across the Web. Finance, Human Resources & Practice Management KZA COVID-19 Practice... Continue Reading

The Future of Elective Medical Marketing Online: 4 Ways to Future-Proof Your Practice

Follow along with CEO Ryan Miller as he discusses four predictions for the future of elective medical marketing online, each followed with helpful tips and advice to ensure that you are prepared with how to best support your practice when the time comes. Video Transcription Welcome back, Ryan Miller again with Etna Interactive and we’re... Continue Reading

Practice Operations Health Check: Get ‘er Done Before 2020!

As we approach the new year, it's time to start thinking ahead and ask ourselves: What do we need to be doing inside our clinics to end the year strong and be prepared for an even better 2020? In our latest installment of our Industry Experts webinar series, BSM Consulting, a leading global heath care consulting... Continue Reading

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