Category Archives: Training & Staff Development

Icons representing patient feedback displayed on a blue background, including symbols for ratings, reviews, and testimonials.

Leveraging Patient Feedback: Building a Culture of Excellence 

In today's competitive aesthetic market, patient satisfaction is about more than results—it's about the entire experience. From the moment a patient steps through your doors, their experience influences whether they return or refer others. During a recent webinar we hosted, industry leaders shared valuable insights about how aesthetic practices can gather and use patient feedback.  ... Continue Reading

Don't take the bait- How to avoid Phishing.

Don’t Take the Bait – How To Avoid Phishing

Concerned about phishing scams and what they could mean for your office? There are many types of phishing; text messages, emails, and phone calls can all be fraudulent, leading to extortion that affects your practice. As these types of scams become more commonplace, make sure that you know how to identify and deal with them.  ... Continue Reading

Medical Marketing & Advertising Laws

At Etna Interactive we want to help our clients, and the medical industry at large, to create my healthcare advertising is above board.” But many states have additional healthcare marketing regulations and restrictions that could catch even the most conscientious doctors by surprise. For instance, Illinois, Kentucky, New York State, and West Virginia entirely forbid... Continue Reading

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