For Plastic Surgeons, Google May Be More Important Than Previously Thought

While it probably won’t surprise you to hear that Google drives more search engine traffic than Bing or Yahoo to aesthetic medical practices, you may be surprised to hear just how much more.

For the first 2 quarters of 2013, Etna analyzed website traffic patterns for 15 board-certified plastic surgeons. And, while comScore places Google’s market share at 66.9% of total U.S. searches, our research revealed that more than 80% of search traffic to plastic surgeon sites originates from Google.

It is unclear why Google delivers so much more than its market share of visitors to plastic surgeons’ websites, but it is clear that Google is by far the most important search engine for plastic surgeons hoping to be found by prospective patients.