Montana

Montana may be big sky country, but the sky’s not the limit when it comes to healthcare marketing in the state. Practitioners should take care when marketing their medical services not to do anything that is likely to deceive, defraud, or harm the public. For a comprehensive review of your marketing’s compliance with Montana law, make sure to have all advertising reviewed by your legal counsel.

Sample Best Practices

We’ve developed some sample best practices to help you get started discussing your medical marketing with your legal counsel in more detail. Find out if you need to take steps to avoid the following:

• Engaging in conduct likely to deceive, defraud or harm the public.
• Making false or misleading statements regarding your skill or the effectiveness of treatments for disease or other conditions of the body or mind.
• Making scientific claims that cannot be substantiated.
• Assuring a permanent cure for an incurable disease.
• Claiming professional superiority without supporting the claim with objective evidence, or using hyperbole when describing your techniques or results.
• Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
• Showing models without clearly indicating that the photos are not of actual patients.
• Saying you are board-certified without including in any advertising the name of the board that has certified you.

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