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Alaska

Alaska may be a land of extremes, but when it comes to healthcare marketing, its statute is pretty run-of-the-mill. The state forbids false or misleading healthcare advertising of services by a licensee. Talk with your legal counsel to make sure you're following all relevant laws. More Information Oversight Body:... Continue Reading

Alabama

Alabama has a fairly typical medical marketing statute, suspending, revoking, or restricting the license of any practitioners who make false or deceptive statements about their qualifications or treatment results. This law should create relatively few barriers to medical website design for reputable surgeons, but as always, discuss your specific situtation with your legal counsel. More... Continue Reading

Colorado

You might think the people who oversee physicians in Colorado would be busy spending time skiing and hiking the Rockies rather than drafting extensive laws and rules on medical marketing. You'd be wrong. The state itself has passed some intricate laws regarding advertising fees, and the Board of Medical Examiners has put together extensive rules... Continue Reading

Google & Page Speed: Are You Racing Your Way Off Google’s First Page?

Google recently announced that starting in July, page speed will determine your site's mobile ranking. Why? Google wants to make sure that mobile searchers have the best possible user experience. Fortunately, this change will only affect the slowest websites, so many practices won't be impacted. Will my rankings be affected? Here's how to be sure you're safe from this... Continue Reading

Georgia

If you read medical websites from Georgia, they might seem a little dull. That might be because physicians there have to be careful not to make "flamboyant or extravagant claims" regarding their expertise. But like all our medical website designs, we have the same goal for our Georgia clients: conveying a truthful and tasteful representation... Continue Reading

Wyoming

Nothing out of the ordinary in Wyoming's medical marketing requirements-just the usual concern shared by most states that physicians must not engage in false or misleading advertising. Be sure to discuss your medical marketing plans with your legal counsel so that you know you are following all relevant laws. More Information Oversight Body:... Continue Reading

New York

New York State does not allow the use of testimonials in healthcare advertising, a restriction we are constantly keeping in mind when marketing medical services for our Empire State clients. We also encourage our clients to follow 27(c)(i) closely, making sure to retain any old versions of their site for the required period. To understand how all... Continue Reading

California

There's good reason that California is known as the King of Regulation in many legal circles. Its code sections on healthcare marketing alone are almost 3,000 words long. Have your legal dictionary handy when you discuss potential medical marketing issues in California with your legal counsel. Before you and your attorney dive too deep into... Continue Reading

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