After the Algorithm Update: How Your Practice Should Approach Facebook and Instagram
Mark Zuckerberg recently announced that... Continue Reading
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5 Tips To Find More Facelift Patients Online
Facelift patients are a little different than other potential patients. From the way they search online to the way they order their pizza, this demographic behaves a little differently. And for you to build an effective strategy to reach these patients, you need to think a little bit differently about how to approach your marketing... Continue Reading
Building Equity Online From Day One: 7 Ways To Create Value For Your Brand
Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it's not as lofty a goal as you might think. More than anything, it's a mindset: approaching online marketing with an eye on the future. For example, when you... Continue Reading
Q2′ 2017: Benchmarks For Aesthetic Practice Online Inquiry Conversion
Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit. So what's in a lead, then? Every practice's answer is a little different. That's why analyzing and auditing your lead data can... Continue Reading
Measuring the Success Of Your Social Media Marketing
In the medical marketing industry, social media is more important than ever. More and more patients are utilizing social platforms to learn about medical practices and directly interact with doctors and their staff. If social media is a part of your practice’s marketing plan, there are some aspects of your social media that can directly... Continue Reading
8 Examples of Great DIY Social Videos in Elective Medicine
While medical professionals grapple with the... Continue Reading
Medical Marketing & Advertising Laws
At Etna Interactive we want to help our clients, and the medical industry at large, to create my healthcare advertising is above board.” But many states have additional healthcare marketing regulations and restrictions that could catch even the most conscientious doctors by surprise. For instance, Illinois, Kentucky, New York State, and West Virginia entirely forbid... Continue Reading
Don’t Drop That Lead
In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn't always easy. "Dropping leads" means having a potential patient decide to not come into your practice for a treatment or procedure. There are multiple factors that... Continue Reading
