Plastic Surgery Marketing: 8 Examples of Great DIY Videos You Can Make Today
While medical professionals grapple with the... Continue Reading
Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Here's your chance to learn something new.
Medical Marketing & Advertising Laws
At Etna Interactive we want to help our clients, and the medical industry at large, to create my healthcare advertising is above board.” But many states have additional healthcare marketing regulations and restrictions that could catch even the most conscientious doctors by surprise. For instance, Illinois, Kentucky, New York State, and West Virginia entirely forbid... Continue Reading
Don’t Drop That Lead
In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn't always easy. "Dropping leads" means having a potential patient decide to not come into your practice for a treatment or procedure. There are multiple factors that... Continue Reading
Google Now Decides Who’s Best in Your Market
If there's one thing we can count on with Google, it's change, and the search giant's latest SEO shift is going to have a direct effect on local search. The way people search is changing. The rise of voice search features on mobile devices has led to people using longer, more detailed search queries that include... Continue Reading
Unforeseen HIPAA Disasters and How to Avoid Them
We are all familiar with those clear-cut HIPAA violations we need to avoid, but what about those situations that might be in that grayer area like responding to online reviews, computer hacks, and social media oversights? We were able to gather three of the aesthetic industry's top legal minds to discuss five of those real-life... Continue Reading
How to Protect Your Practice from Potential Threats
Changes in staffing and vendor partnerships happen at every practice. Whether these separations are amicable or not, it's best to safeguard your practice's online assets and marketing performance before these changes occur. During this webinar, Etna Interactive's President, Ryan Miller, reviews how to protect you and your practice from being being burned, losing on a big investment,... Continue Reading
It’s Time to Put Mobile First
2017 is shaping up to be the year of the mobile device. As we mentioned... Continue Reading
In 2017, Mobile-First Is an Imperative
Google has made its New Year's resolution for 2017, and it's one you'll want to pay attention to. In a matter of months, Google will be moving to a "mobile-first" search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile... Continue Reading
