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Facebook Lead Generation Ads: What They Mean for You

social media's evolving climate, advertising methods on platforms such as Facebook change weekly. One of the latest developments in this area has been the implementation of lead generation ads, a form of ad that allows interested users to click on an ad, fill out a short form, and submit their lead information all within the... Continue Reading

5 Tips for Blog Beginners

How many of you have read a blog? Chances are you have. In fact, 60% of Internet users read blogs, and this number is likely to increase. If you want to take advantage of the popularity of blogs for your online marketing, check out some of these blogging tips to help get you started. Here... Continue Reading

Want the Most From Your Marketing Spend: Empower Your Front Office

I was fortunate enough to spend the New Year's holiday in Thailand. Before I left, some stateside friends urged me to visit the Mandarin Oriental, an amazing riverside resort renowned the world over for its service. But much to my surprise, the service I actually experienced left a lot to be desired. This got me... Continue Reading

The New Measures for Success Online

Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can't rely on them... Continue Reading

Don’t Be Shy With Social: 3 Ways to Share With Patients

study* showed that content shared by employees received 8 times more engagement than content simply shared by a brand. In the office, be sure your staff is talking about your social platforms, too. Questions posed to patients ― "Have you signed up for our emails?" or "Have you liked us on Facebook?" ― would be... Continue Reading

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What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.