Etna Interactive
PO Box 4016
San Luis Obispo, CA 93403-4016
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Many have heard about Google's August algorithm update, nicknamed "Hummingbird." But have you stopped to think about who stands to benefit most from Google's ability to better process "natural language" search queries? Google might argue that you and I, the searching public, are the big winners. I would argue that "Who is the best rhinoplasty surgeon in... Continue Reading
For the first time in 12 years, Google has changed its “recipe” for rankings. Code named “Hummingbird,” this algorithm swap has changed the rankings game in a couple of important ways. In this video, I’m joined by Etna’s Director of Marketing, Scott Feldman, who’ll offer some strategic advice for leveraging Google’s algorithm update to help... Continue Reading
If you have ever browsed the Web on an Apple device with a Retina Display, you have probably seen websites with fuzzy graphics and "pixel-y" text. It is unattractive but understandable. Websites are still being built primarily for standard displays, because that is how the vast majority of people view the Web. With the increasing... Continue Reading
User interface (UI) and user experience (UX) are terms thrown around involving the "look and feel" of websites, but understanding their difference and their interaction is vital to the creation of a successful website. Both apply broadly to human-machine interaction and both can decide how users not only find information, but also how they perceive... Continue Reading
As a project manager, my primary goal is to constantly improve production processes so that I can continue to meet — and hopefully exceed — internal and client expectations. Although there are many tactics to fulfilling this goal, I feel that a project post-mortem is the greatest opportunity at my fingertips and the most beneficial... Continue Reading
Surgeons worldwide are concerned about online reputation, and for good reason. A recent study from Digital Assent showed that, for 72% of patients, poor doctor reviews could be a deal-breaker. In this 1 hour webinar I go beyond "5 stars" to help you understand the array of factors that impact your reputation online. You'll learn... Continue Reading
Part 5: Choosing a Marketing Partner When it comes time to select a marketing partner, what you don’t know can hurt you. Careful attention should be paid to the intersection between your needs and the needs of a potential marketing partner. Not all vendors are created equal; many vendors have areas of expertise or... Continue Reading
Part 4: What it Takes to Earn Top Google Rankings Today Google's ever-changing criteria can make trying to rank on their first page organic search results feel like shooting at a moving target. In this video, I’ll tell you how to navigate those challenges to get your site on page one. What Are Top... Continue Reading
