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Etna Interactive

New challenges and new opportunities to dominate Google’s first page

Over the past few months Google has kept us on our toes with several new updates that have created some challenges to maintaining/attaining first page ranking. However, these updates have also created some surprising opportunities. In this video, I’ll explain 5 ways you can leverage the whirlwind of recent changes at Google to indirectly secure... Continue Reading

Etna Interactive

Putting People First on Social Media Marketing

If you use Facebook as a business tool but your efforts have garnered little in the engagement department, you may ask yourself: “What’s missing?” Chances are, the appropriate question is not what’s missing, but instead, who’s missing. A Facebook business page can have beautiful graphics and consistent activity, but without personalized content, it’s not likely... Continue Reading

Etna Interactive

Oh, Gmail … What to do With the New Tabs?

Google is at it again! The company is making some major changes, and this time it’s with Gmail. Gmail users may have noticed their inboxes are now categorized into 3 different tabs: Primary, Social, and Promotions. “Designed to make your inbox more approachable, tabs organize your incoming mail into categories, giving you an at-a-glance look... Continue Reading

Etna Interactive

Lettering Logos

A graphic mark or emblem used by a business, organization, or individual to assist and promote quick visual recognition. Since the advent of desktop publishing the demand and recognition of lettering for logos has waned and yet as the digital world is cluttered with generic fonts and logos, those unique and custom drawn marks stand... Continue Reading

Etna Interactive

Strategizing for Social Media Success

One of the most common issues we face with social media is determining the return on investment for our clients. At Etna Interactive, we are a very data-driven marketing company. Any chance we have, we are collecting stats, monitoring Google Analytics, tracking site visitation, and — most importantly — pulling keyword rankings. With social media,... Continue Reading

Etna Interactive

Adding Value With jQuery

jQuery is a Javascript library that is being used today on many websites. It has become popular because of the value it can add to a site and because of how easy it is to use. Flash-Like Animations Adobe’s Flash® has long been the industry standard for Web animations, but it has always been unable... Continue Reading

Etna Interactive

Part 2: HTML5 Video, Multimedia for the Future

Modern browsers have made video and audio files easier than ever to use. With HTML5 and the <video> tag, you can have your Adobe has announced that it will slowly phase out support for this format. Additionally, you will find that most mobile devices, including tablets, cannot play your site’s video files. The bottom line;... Continue Reading

Etna Interactive

Web Marketing Stuff I Didn’t Even Know Existed

As a new Web developer, I came into my position with a design background and user-interface knowledge, but I quickly realized there is so much more to developing websites at Etna Interactive! Etna has a lot of Web marketing stuff figured out. Here are just a few of the things I've learned since I started... Continue Reading

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What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.