Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Before the use of mobile devices was as common as it is now, we would build a website either to be viewed on a desktop computer or to be visited via mobile devices. Yes, you can view the desktop site on your phone, but all of the content is tiny and it's hard to navigate... Continue Reading
Blogs, articles, press releases, and most other forms of marketing writing for our clients begin with the development of an initial topic. Outwardly simple, generating effective topics is often one of the most difficult aspects of the writing process. Stating the Obvious Simply put, topics should clearly distinguish the direction of content. The writer provides... Continue Reading
I'd like to tell you that our writers love search engine optimization (SEO), but that wouldn't be entirely true. In reality, most good Web copywriters have a love/hate relationship with those pesky keywords. It would be much easier to write eloquent prose without having to incorporate the sometimes-awkward phrases that attract the search engines like... Continue Reading
Even before Apple's Steve Jobs published his "Thoughts on Flash," it was clear to developers around the world that HTML5 would be the markup language underlying the best websites on the Internet for many years to come. The adoption of HTML5 by the most popular modern Web browsers - Internet Explorer 9, Safari, Firefox, Chrome,... Continue Reading
Physicians in Wisconsin need to take care to note the full name of the board that certified them (such as the American Board of Plastic Surgeons) if they claim to be "board certified" in their medical marketing. Also, like most other states, Wisconsin physicians' medical websites must not contain false, misleading, or deceptive advertising. For... Continue Reading
In addition to laws barring false or deceptive advertising, West Virginia also prohibits the use of testimonials in healthcare marketing, on the theory that this advertising method is not in the public interest. It would seem that in the select states that bar testimonials, the concern is that potential patients could be mislead by or... Continue Reading
Washington State is unique in its extensive regulation of physicians' use of the Internet to advertise through medical websites. Some of these Medical Disciplinary Board rules might surprise firms that dabble in medical website design and development, but at Etna Interactive, medical marketing is our specialty and we make sure to stay up to date... Continue Reading
A few of the healthcare advertising restrictions that may come as a surprise to some Virginia surgeons include the requirement to state the full amount of any fee discounts (meaning that saying "free consultations" without more is a code violation) and the requirement to disclose the name of any certifying boards (meaning that saying "board... Continue Reading
