Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Have you seen those photos that are starting to show up next to search results on Google? They're part of an exciting new feature called Authorship. Not only does it bring a more human side to the Web but also, when used to its full advantage, it can build additional trust and credibility for... Continue Reading
To strengthen his leadership in post-weight loss plastic surgery, Sacramento's Dr. David Kaufman is active in this highly-connected community. He develops relationships with bariatric surgeons, speaks to support groups and maintains a dedicated site: www.afterobesity.com. "Since we invested in community outreach, our relationships with post-weight loss patients have grown dramatically in both quantity and quality."... Continue Reading
It's a new year and I'm ready to refocus my efforts on online marketing. What can I do to start the New Year off right? A new year is upon us. If you’re like us, you’ve made a resolution or two focused on your personal well-being. Are you also addressing the well-being of your medical... Continue Reading
How can I really engage potential patients on my website? Your website needs to be great at multi-tasking. It should maintain your connection to current patients while attracting new ones. It needs to educate, establish rapport, and compel potential patients to get off the Web and into your office. In our experience, pages that contain... Continue Reading
I'm having trouble tracking patient referral sources. When I ask them how they found Dr. Cohen, the response I'm getting is "the website" or "the Internet". No one seems to remember exactly how they find the website. Any suggestions? It's a good problem to have - a steady stream of new patients from the Web. But... Continue Reading
We are working with a long-time client on redesigning their site. The practice manager asked, "About how many pictures ideally do we need on the website? We obviously don’t have enough, but how high are we aiming?" Presenting before and after photos for... Continue Reading
Before-and-after photos are one of the most powerful marketing tools available to any aesthetic practice. They show potential patients what’s possible, help set expectations, and demonstrate the quality of your work in a way no words can. At Etna Interactive, we’ve spent more than... Continue Reading
I get this question almost every day, "How do I find an SEO vendor I can trust?" We promise our clients that we will not help a competing practice within 15 miles of their location. Today that means that we turn away about 8 out of every 10 new business opportunities. Inevitably, the surgeon or... Continue Reading
