Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Medical website design in the Gem State requires a review of the state's medical marketing laws. Idaho's code imposes discipline on licensees who engage in unethical advertising, with some helpful examples of what this means. Before you advertise healthcare services that would be covered under Idaho's laws, be sure to consult with legal counsel to... Continue Reading
For physicians thinking of marketing medical services in Washington, D.C., the District has a few laws you and your legal counsel need to be aware of. Practitioners are subject to discipline if they use their license fraudulently or deceptively, which almost surely includes engaging in fraudulent healthcare advertising, though for specifics, be sure to talk... Continue Reading
Delaware gives a unique challenge to those of us in the business of designing medical websites. Its code sanctions a practitioner who advertises in an unethical or unprofessional manner. Could there be more a mushy term than "unprofessional"? Delaware physicians must be sure to talk with their legal counsel to learn more about how to... Continue Reading
Along with the redesign of the Etna blog, graphics were needed to represent abstract topics from Google SEO to online product launches. Instead of using an assortment of stock photography, flat icon or symbol graphics similar to those used elsewhere on the site were opted for. From direct, text driven graphics to metaphors and playful... Continue Reading
Every so often I'll find a little spare time during the weekend and get to thinking about my online marketing. What can I do with just a few hours that will make a difference in the success of my online marketing efforts? It always gets us excited when one of our clients asks what they... Continue Reading
Delivering complex Web applications on time and on budget is a difficult engineering task. It requires that the engineer be conscious of the big picture - the client’s business case - and the individual components that make up the larger system. Each individual line of code helps realize the larger vision and serves the client.... Continue Reading
A topic that is often discussed and sometimes misunderstood by online marketers is the idea of content and how it relates to what matters most to you as a business owner – the bottom line. The traditional model for publicity is one based around interruption and succeeds in holding a consumer’s attention for a short... Continue Reading
Besides social media being ever-changing and a unique experience for each person, it’s also about creating a connection, building trust and inadvertent marketing. And this is why I love it. Creating a Connection Never before has creating a connection with customers been more fun and more personable. Social media allows us to speak to customers... Continue Reading
