Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Words and Phrases That Trigger Spam Filters Spam filters use a variety of techniques to keep unwanted mail out of your inbox. Most examine the characteristics of a message, such as the number and size of its images and the words used in the text and score the message. As the score gets higher the... Continue Reading
While one billion active users are on Facebook, there is a big difference between using Facebook for personal use and for business. I have seen many missed opportunities where one small update can play a significant role in the success of a business Page. If you are starting to use Facebook to promote your business,... Continue Reading
Have you seen those photos that are starting to show up next to search results on Google? They're part of an exciting new feature called Authorship. Not only does it bring a more human side to the Web but also, when used to its full advantage, it can build additional trust and credibility for... Continue Reading
To strengthen his leadership in post-weight loss plastic surgery, Sacramento's Dr. David Kaufman is active in this highly-connected community. He develops relationships with bariatric surgeons, speaks to support groups and maintains a dedicated site: www.afterobesity.com. "Since we invested in community outreach, our relationships with post-weight loss patients have grown dramatically in both quantity and quality."... Continue Reading
It's a new year and I'm ready to refocus my efforts on online marketing. What can I do to start the New Year off right? A new year is upon us. If you’re like us, you’ve made a resolution or two focused on your personal well-being. Are you also addressing the well-being of your medical... Continue Reading
How can I really engage potential patients on my website? Your website needs to be great at multi-tasking. It should maintain your connection to current patients while attracting new ones. It needs to educate, establish rapport, and compel potential patients to get off the Web and into your office. In our experience, pages that contain... Continue Reading
I'm having trouble tracking patient referral sources. When I ask them how they found Dr. Cohen, the response I'm getting is "the website" or "the Internet". No one seems to remember exactly how they find the website. Any suggestions? It's a good problem to have - a steady stream of new patients from the Web. But... Continue Reading
We are working with a long-time client on redesigning their site. The practice manager asked, "About how many pictures ideally do we need on the website? We obviously don’t have enough, but how high are we aiming?" Presenting before and after photos on your website isn't just about quantity, it's also about quality. Simply stated,... Continue Reading
