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Etna Interactive

Are Search Engine Submission Services Worthwhile?

I've received more than a few emails from services offering to submit my site to thousands of search engines for under $100. Are these services worthwhile and will they help my search engine positioning? Yours is a great question.  I can't believe it hasn't come up before now.  E-mail solicitations like the ones you mention... Continue Reading

Etna Interactive

Horizons in Online Marketing Part 1 of 6: Concierge Medicine

  In this first of six parts, Etna Interactive explores emerging trends in online medical marketing and strategies your practice can implement today to improve patient care and increase local market advantage. This first segment explores the emergence and evolution of Concierge Medicine and actions to consider today to leverage technology in the service of... Continue Reading

Etna Interactive

What’s a Quick Way to Improve My Search Engine Positions?

What's a quick way to improve my search engine positions? We are often approached by clients in search of a quick fix to bring more traffic to their websites.  Somewhere along the line they've been led to believe that tweaking META tags or resorting to tricks might somehow manipulate the search engines and deliver improved... Continue Reading

Etna Interactive

What are the most common SEO mistakes?

What are the most common SEO mistakes? Many of our new clients come to us with an existing website…a website that has done little for their practice. We can usually guess the problems we will find before we ever see their pages.  Despite the fact that basic search engine optimization tactics are available to anyone... Continue Reading

Etna Interactive

What Should I Do to Promote My Website Offline?

What should I be doing to promote my new website offline? There's more to promoting your website than search engine marketing.  Many of your patients will find your site thanks to the efforts you make offline.  Here's a quick checklist of what you can do in the real world to make the most of your... Continue Reading

Etna Interactive

Online Press Release vs. Media Press Release

Is it better to do an online press release than a press release in the news or print media? That's a big question. So I'll take an out with an easy answer. Whether you are distributing your press release online or off, we recommend the following Keep your press release under 350 words Take the... Continue Reading

Etna Interactive

Isn’t SEO just about top rankings?

Isn't SEO just about top rankings? Let me ask you a question.  Do you want top rankings or more patients?  Because the top search engine rankings and consultation requests are NOT implicitly related. Have you ever watched a local business with an amazing location — maybe the busiest corner in your downtown —fail despite the... Continue Reading

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What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.