Today’s marketing environment challenges you to attract patients (and generate ROI) with minimal consumer attention, countless distractions and an increasing number of marketing channels. Given all of this dilution, it is more important than ever to be consistent with your brand. Your brand is more than your name or your logo – it’s the holistic...
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In this second of six parts, Etna Interactive explores how the evolution of social media and socially-inspired search engine results will impact medical practices. We look in to the future to forecast three likely implications and suggest strategies you can employ today to stay ahead of the curve. If you are a longtime subscriber...
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Etna encourages content creation. So what should you write about? Recent changes in how search engines assign rankings mean that original and interesting content is more important than ever. And with the advent of “authorship” on Google, healthcare professionals must embrace the fact that Google sees you as an author first and a doctor second....
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I've received more than a few emails from services offering to submit my site to thousands of search engines for under $100. Are these services worthwhile and will they help my search engine positioning? Yours is a great question. I can't believe it hasn't come up before now. E-mail solicitations like the ones you mention...
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In this first of six parts, Etna Interactive explores emerging trends in online medical marketing and strategies your practice can implement today to improve patient care and increase local market advantage. This first segment explores the emergence and evolution of Concierge Medicine and actions to consider today to leverage technology in the service of...
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What's a quick way to improve my search engine positions? We are often approached by clients in search of a quick fix to bring more traffic to their websites. Somewhere along the line they've been led to believe that tweaking META tags or resorting to tricks might somehow manipulate the search engines and deliver improved...
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What are the most common SEO mistakes? Many of our new clients come to us with an existing website…a website that has done little for their practice. We can usually guess the problems we will find before we ever see their pages. Despite the fact that basic search engine optimization tactics are available to anyone...
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What should I be doing to promote my new website offline? There's more to promoting your website than search engine marketing. Many of your patients will find your site thanks to the efforts you make offline. Here's a quick checklist of what you can do in the real world to make the most of your...
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