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Etna Interactive

How do search engines rank pages?

The search engine rankings seem to change all the time, and very often I can't make sense of how they decide their rankings.  How do search engines decide what pages should appear first in their results? A search engine's primary responsibility is to their searchers, not to your business.  Every search engine uses a unique... Continue Reading

Etna Interactive

New Webinar: How Universal Search & Changes at Google Will Impact Your Practice

You know you need great rankings in Google to reach more new patients. But were you aware that over the last two years Google has been quietly, slowly, changing? As recently as last month Google made major changes that impact your practice. Join Etna Interactive for a live Webinar and learn what the latest developments... Continue Reading

Etna Interactive

Focus on Phones

Just a few weeks ago I sat on hold for 22 minutes while returning a client's call. 22 minutes and 12 seconds after dialing (I have a call timer on my office phone) I finally gave up and turned to email for my reply. If I had been a potential patient you can bet I... Continue Reading

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What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.