Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
While social media provides a great opportunity to connect with both new and existing patients, are you aware of all the guidelines and regulations when it comes to sharing on these platforms as a medical practice? In this video, Etna Interactive CEO Ryan Miller takes us through the requirements that you need to be thinking... Continue Reading
Website accessibility lawsuits against medical clinics large and small are exploding. According to one 2020 study, as many as 98% of clinics may be vulnerable to financial loss. In our latest webinar, moderator Karen Zupko of... Continue Reading
Recently, there has been a lot of news around the release of Apple’s latest operating system and how it will affect targeted advertising on social media. While Facebook is claiming that this transparency will largely impact the advertising efforts of small businesses, we want to help you understand what exactly has changed in terms of... Continue Reading
Once again Google is making changes that may impact the way your business appears in search results based on a new set of standards referred to as Core Web Vitals. In particular, Google is concerned about the experience that mobile searchers have when they leave Google search results and arrive on your website. Follow along... Continue Reading
Though its code seems to be pretty standard, Arkansas throws a bit of a wrinkle into healthcare marketing on medical websites by potentially penalizing physicians who advertise the quality of their medical services. Since "quality" is such a vague word, this could make it very difficult to legally highlight your practice's high levels of care... Continue Reading
As Google strives to better understand exactly what a searcher may be looking for, it may seem harder to achieve and maintain page one rankings within search results. In our latest blog, CEO Ryan Miller discusses two changes impacting how search result rankings appear on Google and what this may mean for you and the... Continue Reading
Are you currently running pay-per-click advertising or contemplating it as a future marketing strategy? In this video, CEO Ryan Miller walks through the most common missteps clinic owners take when running PPC advertising for elective healthcare procedures, and how they can lead to the overall failure of campaigns. Fortunately, all 5 mistakes discussed have one... Continue Reading
Did you know that 71% of patients research online reviews as the first step when searching for a provider? Now more than ever, maintaining an active and robust online reputation is critical to your overall marketing strategy. However, if adding yet another task to the list seems unmanageable or you’re just not sure where to... Continue Reading
