Aggregation Aggravation: Solving the Most Common and Costly Problems of Merging Medical Practices
In our latest webinar, industry experts Glenn Morley of... Continue Reading
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Is the Current Burst in Patient Demand a Bubble?
Across the continent, many elective medical clinics are reporting an unseasonal burst in new patient inquiries. In this short video we explore the factors driving the burst in demand and ask the question, could this be a bubble? We examine what historic data can tell us about current trends, and discuss what to expect for... Continue Reading
The Insider’s Guide to DIY Marketing: What We Learned & What Comes Next
At Etna, we believe in success through partnership. That means working on behalf of our clients as well as empowering you to take your own growth and success to new heights. In response to the COVID-19 pandemic, Etna produced the Insider's Guide to DIY Marketing to support the elective healthcare industry. This series of downloadable... Continue Reading
Maintaining Your Momentum
If you aspire to maximize revenues and maintain a strong schedule through the fall, follow along in our latest webinar where Ryan guides us through 5 online marketing tactics that can drive immediate demand, and help you avoid last-minute holes in your schedule despite the decrease in patient demand we anticipate to happen later this summer. Webinar Transcription: Let’s go... Continue Reading
5 Ways to Take up More Real Estate in Google Search Results
Google rankings are a dog-eat-dog proposition. Rankings fluctuate widely over time, from week to week, day to day, hour to hour, and minute to minute. Just because you rank well in one moment is no guarantee that you’ll maintain that ranking position. Luckily, there are things you can do to increase your brand’s visibility in... Continue Reading
Four Ways to Increase Your Online Visibility
Online marketing doesn’t have to be complicated. In the infographic below, we walk you through four straight forward tips to increase the online visibility of your brand. What are some of the ways to improve your business’s online presence? Make your website work for you by focusing on the user experience and ensuring your content... Continue Reading
Focused Efforts Yield Big Results
How should I spend my marketing budget? We hear this question a lot at Etna, and it’s one that deserves a great deal of consideration. Our clients understandably want to grow all procedures because they are talented in all of them. A broad-brush marketing approach, however, tends to produce lackluster results, and as a strategic partner, we recommend a more Search Engine... Continue Reading
DATA: How COVID-19 is Impacting Elective Medical Inquiries Online Over Time
At Etna Interactive, we continually analyze millions of leads across hundreds of elective medical clinic locations. Included in this data set are clinics of the following specialties: Plastic surgery, facial plastic surgery, medical and cosmetic dermatology, ophthalmology, and medical spa. In this era of COVID-19, things are changing on a sometimes daily basis, and scrutinizing... Continue Reading
