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Photo Gallery Optimization: A boast, an epiphany and a spoiler

Follow along as Etna Interactive CEO, Ryan Miller walks us through metrics we’ve seen from new software we are proud to be offering the industry, DIY tips for photo gallery optimization, and a hint at what you can expect from us in the future when it comes to taking your galleries to the next level.... Continue Reading

What Google’s BERT Algorithm Means for Medical Marketing

Last month Google released what they are calling the biggest change to online search in five years. In this blog, CEO Ryan Miller breaks down the reasons behind this change and how it is affecting our industry. While Google claims you are not able to directly optimize for this new type of search, there are... Continue Reading

Google Moves To Block Self-Serving Reviews

In this month’s blog post, CEO Ryan Miller discusses the latest update at Google and how the search engine is now blocking what are known as self-serving reviews in search results. Read on to find out exactly what is considered a self-serving review and to learn the answers of some common questions that come along... Continue Reading

More Patients for Multi-Location Practices: The Ultimate Guide to Local SEO for Medical Groups

The recent trend toward consolidation has created unique marketing challenges for group practices with multiple locations and providers. Greatest among them is how to generate the right quantity and quality of new patient inquiries to satisfy all of your stakeholders. This webinar addresses the most pressing SEO and local optimization questions asked by group medical... Continue Reading

Learn how to improve your Google rankings

The #1 Thing Medical Offices Can Do To Improve Google Rankings

In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical way... Continue Reading

Practice Operations Health Check: Get ‘er Done Before 2020!

As we approach the new year, it's time to start thinking ahead and ask ourselves: What do we need to be doing inside our clinics to end the year strong and be prepared for an even better 2020? In our latest installment of our Industry Experts webinar series, BSM Consulting, a leading global heath care consulting... Continue Reading

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What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.