Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit. So what's in a lead, then? Every practice's answer is a little different. That's why analyzing and auditing your lead data can... Continue Reading
In the medical marketing industry, social media is more important than ever. More and more patients are utilizing social platforms to learn about medical practices and directly interact with doctors and their staff. If social media is a part of your practice’s marketing plan, there are some aspects of your social media that can directly... Continue Reading
Google is always adding new and innovative ways for people to interact with the brands they're searching for on the web. It's now possible to book appointments through Google, right from the search results page. Here's why that's potentially good news -- and bad news -- for your practice. The Knowledge Graph Whenever someone searches... Continue Reading
Everyone wants higher search engine rankings for his or her practice. That's the goal of online marketing isn't it? Fixating on rankings has caused many practice leaders to forget that, at the end of the day, the real measure of success is how many new patients you attract to your practice from your online efforts.... Continue Reading
The regional battle for first page rankings now involves fighting the Superpowers; national and regional power players occupy more top rankings than ever before. Expand Your Online Strategy for a Changing Local Landscape How will you improve Web and map rankings when Google detects the searcher’s location? How will you improve Web and map rankings... Continue Reading
While it may come as a surprise to you, Canada's anti-spam law (CASL) will have a global effect on commercial electronic messaging. As opposed to the unsubscription-focused CAN-SPAM Act of 2003 in the U.S., CASL's policy homes in on how people end up on marketing lists in the first place. Watch this video to learn... Continue Reading
Many of our clients have invested time and money in producing videos that highlight their practice, their philosophy, and their results. But once the camera's turned off, what's the best way to share these videos with potential patients? Online it's still all about the search engines. So how do you get your video to rank... Continue Reading
New research reveals exactly where a doctor's reputation is at risk online and sheds light on the smartest strategies to protect your good name. In this 60-minute webinar, host and moderator Ryan Miller talks to 3 industry experts to discover where your practice's unexpected reputation risk is concentrated — and how to avoid it. Ryan... Continue Reading
