Many of our clients have invested time and money in producing videos that highlight their practice, their philosophy, and their results. But once the camera's turned off, what's the best way to share these videos with potential patients? Online it's still all about the search engines. So how do you get your video to rank...
Continue Reading
New research reveals exactly where a doctor's reputation is at risk online and sheds light on the smartest strategies to protect your good name. In this 60-minute webinar, host and moderator Ryan Miller talks to 3 industry experts to discover where your practice's unexpected reputation risk is concentrated — and how to avoid it. Ryan...
Continue Reading
At one time, content was just content. People cared about educating their audience with quality information and making sure the grammar was accurate. Well today, content strategy is more powerful than ever, and it's no longer just about providing information. We all want to be seen on the Web, and to be found, you must...
Continue Reading
Recent changes at Google favor local authorities for top ranking. There is no better way to attract attention offline, or cultivate credibility online, than by earning coverage in your local media outlets. This 60-minute webinar, hosted and moderated by Etna Interactive President Ryan Miller, gives you the insight and skills required to earn press coverage...
Continue Reading
It's a new year and I'm ready to refocus my efforts on online marketing. What can I do to start the New Year off right? A new year is upon us. If you’re like us, you’ve made a resolution or two focused on your personal well-being. Are you also addressing the well-being of your medical...
Continue Reading
In this first of six parts, Etna Interactive explores emerging trends in online medical marketing and strategies your practice can implement today to improve patient care and increase local market advantage. This first segment explores the emergence and evolution of Concierge Medicine and actions to consider today to leverage technology in the service of...
Continue Reading