Nulla dapibus tellus a mauris commodo vel ultricies dolor dictum. Morbi vestibulum aliquet sapien, ac viverra risus scelerisque eu. Cras a velit enim, quis luctus mauris.”Dr. David Mabriewww.yourfaceinourhands.com

_“ Etna promised me that within a year from their start date, patient demand would outstrip my clinic’s ability to keep up. I laughed when I heard that. Now I am expanding my clinic and hiring more staff. Etna provides phenomenal service and expertise. The growth in my clinic has been nothing short of miraculous.”

Dr. Robert Shenker

www.thecosmeticsurgeryclinic.ca

_“ Etna promised me that within a year from their start date, patient demand would outstrip my clinic’s ability to keep up. I laughed when I heard that. Now I am expanding my clinic and hiring more staff. Etna provides phenomenal service and expertise. The growth in my clinic has been nothing short of miraculous.”

Dr. Robert Shenker

www.thecosmeticsurgeryclinic.ca

Privacy Policy   |   Site MapCopyright © 2016 Etna Interactive. All rights reserved

Nerdy About Results

At Etna, we aspire to be the most trusted online medical practice marketing company in the industry. In our more than 15 years of experience, we’ve earned our clients’ trust by doing uncommonly good work that is strategically aligned with their goals. Mr. Wanamaker’s frustration has been echoed by many of our prospective clients, and we get it. We offer them peace of mind by continually proving our value through metrics, education, and personal, knowledgeable customer care.  

Synergy Plastic Surgery is the business of Dr. Mahlon Kerr—a client whose online presence Etna launched with a website design in 2010. After years of working with Etna to steadily grow his business online, Dr. Kerr was ready and able to expand by bringing on additional surgeons. To meet the increased revenue goals, we continued to evolve Synergy's marketing strategy and explored innovative ways to use PPC to sustain their current operations and increase patient lead volume for the additional associate surgeons at the practice. 

VIDEO

Sean: Modeling

Etna models to revenue goals 
(1.5MM for MAK) while others don't

Modeling

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut auctor, arcu quis lobortis maximus, justo nulla faucibus tortor, aliquet luctus lorem eros nec nibh. Maecenas vel viverra sapien, id ornare neque. Sed quis erat id lectus euismod varius. Praesent id felis euismod, cursus tellus eget, ullamcorper purus.

PPC

i.Custom landing pages
     1.Lead magnet and trip wire offers

ii.Landing page conversion rate optimization (CRO) projects
      1.Unbiases review of page
      2.Write up of all possible recommendations
      3.Customer demographic fit
      4.Personalization
      5.A/B testing

iii.Procedure target shift based off modeling
1.Former targets: plastics, breast augmentation, tummy tuck and liposuction
2.New targets: plastics, breast augmentation, breast lift, tummy tuck, mommy makeover, and facelift

iv.Enhanced account structure
      1.Procedure focused campaigns
      2.Alpha vs Beta campaign structure
            a.Alpha being exact match
            b.Beta being explorative phrase and broad modifier matches

v.Ad Extensions
       1.Sitelinks
       2.Call outs
       3.Calls
       4.Location
       5.Structure snippets
       6.Price
       7.Promotion

i.Social Media
       1.Facebook Ads
       2.Instagram

ii.Blog Creation/Support

iii.Email Marketing

iv.Website Optimization

v.SEO Management 

vi.Content Curation

Facelift Campaign

a.Creative ad copy examples
b.Landing page visual (showcase the facelift CRO page)
c.Lead magnet
d.Trip wire offers
e.Video testimonials
f.FB Ads
g.Other marketing collateral

Index

John Wanamaker 

(1838 - 1922)

Boost your practice revenue 
with effective digital marketing by Etna

_“ With Etna, I really know that they're not         satisfied unless I'm seeing results.

Dr. Mahlon Kerr

www.synergyplasticsurgery.com

Over the course of 8 years, Etna worked closely with Synergy to get the practice online and grow the business through SEO, local optimization, content marketing, social media, and paid advertising. When the practice came to us with a goal of achieving 20% growth in leads, we knew Google PPC would be a big part of the solution, but we needed innovation and agility to meet the challenge.

Increasing revenue through Google PPC seems simple enough, right? If you want to make more, you've got to spend more. That's the conventional approach to PPC, but we knew that wasn't the best way to grow Synergy's leads and reach their ambitious revenue goal. So we created a model that incorporates data from our proprietary lead management technology and Google Ads. This model takes into account variables such as search volume, cost per click, CTR, and conversion rates for different service lines, and allows us to "work backward" from the revenue goal to see which adjustments and new strategies will enable us to hit our client's target.

Health & Medical industry average 3.36% Conversion rate

Boost your dermatology leads with effective digital marketing by Etna

Create Compelling Stories

Increase Lead Conversion

Boosting ROI for Synergy's PPC spend involved thoughtful utilization of resources, including heatmap technology, Google Ads, day parting, A/B testing, and Etna's proprietary lead management technology. We also brought together our experts in Adwords, copywriting, design, and user experience to optimize CTR and conversions.

1. Created custom responsive landing pages
featuring lead magnets and tripwire offers (based on data from A/B testing).

Relax, we got this

Your time is valuable. You need a partner who can multi-task. We provide customized strategy and a team of experts to handle your web design, SEO, social media marketing, email marketing, paid search, content strategy, and reputation management needs.

 Reviews

Source: https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks

increase 
in total conversions

597^%

reduction in cost per lead

30^%

conversion 
rate improvement

18^%

Tummy Tuck Experience 

following campaign launch

Breast Lift Campaign

than the national avg

127^%

higher 
conversion rate

increase in 
targeted ad spend

while increasing conversion rate by 18%

220^%

Methodology of Study:

For most of the data presented above Etna used a Year over Year comparison, May 2017 to May 2018 performance. In some specific cases we studied different date ranges for the following campaign elements:

1) Facelift data looked at Jan 2018 to May 2018 to derive 800% increase in performance.
2) Breast lift data looked at Jan 2018 to May 2018 to derive 414% increase in performance.
3) Tummy tuck data looked at Jan 2018 to May 2018 to derive 59.09% increase in performance.

increase in website traffic

539^%

increase in impressions

851^%

increase in facebook conversions

620^%

Marketing Approach

Etna Insights, Modeling & PPC

Bolstering Performance

2. Undertook landing page conversion rate optimization (CRO) projects
to incorporate UX best practices for the ideal customer demographics and data from extensive A/B testing.

3. Adjusted which service lines we would target based on modeling.
We reallocated budget and effort to service lines with greater search volume, conversion rates, and profit margin.

4. Enhanced account structure for procedure-focused campaigns
plus alpha and beta-exploratory campaign structures.

5. Utilized ad extensions
including sitelinks, callouts, calls, location, structure snippets, price and promotion.

Breast Lift Campaign

There's no foolproof formula for growing businesses online, so we approached Synergy's paid media campaign with a well-informed yet highly adaptable plan. We then monitored results and made adjustments that improved performance and profit. 

Meeting Challenges With Innovation

This case study is just a snapshot of our multi-dimensional approach to growing Synergy's business online. In a short period of time, we were able to make dramatic progress that put us on track to achieve their revenue goals, but at Etna, we recognize that growth is an ongoing process. Partnership with us means regularly evaluating performance and goals, and continuing to apply innovation and new strategies for success.

Ongoing  Growth